1. Irzing Azoff is the CEO of ticketmaster entertainment. The music business is struggling during the recession and he believes if ticketmaster and live nation merge it will reduce the number of middlemen between artists and fans.
2. The rise of online ticketing sites, brokers, and resellers means that fans are often paying more to attend concerts but artists and venues aren't seeing any additional revenue.
3. Ticketmaster is being challenged by online ticket services such as stubhub who scalp tickets at much higher prices than ticketmaster. Live nation has also evolved into a large concert promoter and venue operator.
4. By doing this they cut out all the middle men and sold their albums directly to walmart then to the fans which gave them a substantial greater income than if they did it the traditional way.
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